Museum Cinema is a Production Company specializing in Non-Profit video production created by David O'Connor

OUR GOAL

Increase donor and investor support through the use of visual, emotionally compelling '"mini-docs" and other forms of visual storytelling.

How I View Video as a Marketing Tool

You need to connect with patrons and implant a STRONG understanding of your non-profits goals and incentives in order for them to donate. Without that, then what are people giving their money to? Donors must feel personally connected in order to become a part of your non-profit and donate. This is why video works so incredibly well.

We browse through thousands of images a day, but rarely we stop to truly connect with one. 

But with video, it’s different. Video captures attention and forms emotional connections that sit with people. People think about what they saw. Video associates ideals, goals, and emotions with your brand. This is key when considering how people become a part of your brand's goal and legacy. 

As a brand, you need to establish your key visions in patrons right away. By crafting a video that incorporates the key goals, visions, emotions, and images associated with your brand, donors/investors understand these concepts so much deeper since it was through a video. The storytelling force of film is incredibly strong. 

Brands must make a presence online. You must establish your place in the world, instead of being just a website on the internet. A video can do just that. It This not only builds incredible amounts of credibility compared to a competitor, but also reinforces the ideals of a brand through the emotional connection of a video. With video,

I am very passionate about marketing and storytelling. It is incredibly interesting to me how ideas can be formed around a physical place/person/brand, and radically change how we perceive it. It is an endless quest to understand what makes people tick and how we can perfectly formulate the correct perception around a brand to get a desired outcome. If you talk to me in real life, I would love to go for hours about this. It truly is my passion.